Category — Uncategorized

It sounds a bit cavalier, I know, but I just turned down a free phone. RRP around £450. The timing was perfect: I’m about to buy a new handset, having got frustrated with my old Nexus One and thoroughly fed up with my iPhone.

There were strings, of course. But they didn’t insist I write a glowing review anywhere. They didn’t even oblige me to write a blog post or two. In fact, they didn’t ask me to generate any content at all, as far as I could tell from the T&Cs. However, they did insist that my name and face be available to them for future “publicity purposes”. Not with an endorsement appended, obviously, but still. I value my impartiality and independence, and a reputation for taking ethics seriously. Lending my name (even trivially) crosses a line. [Read more →]