My Instant Florence app for the iPhone

The first of three iPhone apps I’ve authored has just been approved by Apple. Instant Florence, co-created with the exceedingly smart folk at Never Odd Or Even, went on sale a few days ago.

Anyone familiar with travel apps on the iPhone knows that there are a daunting number of competitors for our new app, and writing for a startup means there’s almost no cash for marketing. Happily, most of what’s out there uses unoriginal text scraped from Wikitravel and given a shiny custom coat. Ours is original content researched and written from scratch (and also has a shiny coat). Some have been created from the bones of books. Ours has only ever been an app; it’s a square peg designed for a square hole. We think that tailoring the content to its function gives us an advantage in a crowded market. If you’re looking for a photo- and menu-driven guide to the city of the Renaissance, we think Instant Florence is the best product in the App Store. We’d love to hear your thoughts.

If you have any questions or comments about the app, do get in touch. If you want to buy Instant Florence, this link opens your iTunes account. And watch this space. There’s more coming soon.

Below are two screenshots from the app. Feel free to use them.